cbuy.ing investor brief · draft
crypto-native commerce · trust layer

Building buyer protection for the crypto economy's real-goods market.

cbuy is a peer-to-peer marketplace for physical goods where the aim is that protection is the floor and settlement is a choice. Sensitive data is encrypted, new sellers verify their listings, and disputes are reviewed by an admin. On-chain escrow — settled in BTC, LTC, ETH, Base, or SOL — is built but not switched on yet; once it is live, buyers will be able to turn it on for orders paid in those coins. Today buyers pay sellers directly.

Live · Vercel On-chain escrow — not live yet Multi-coin · stablecoins supported
01 — the thesis

Resale is enormous. Trust is the bottleneck. Crypto never solved it.

Peer-to-peer resale runs on trust. A buyer pays a stranger for goods they can't yet hold, and when it goes wrong there is rarely anyone to turn to. Crypto widens that gap: payments can't be reversed, so a bad trade has no undo.

Earlier crypto marketplaces tried to close it. OpenBazaar, the clearest example, offered moderator-based escrow on a peer-to-peer network — and that network shut down. Meanwhile the rails matured underneath everyone: stablecoins moved about $33T in total transfer volume in 2025 (all transfers, not commerce), up 72% year over year, and the GENIUS Act gave U.S. issuers real regulatory footing.

The opening: a marketplace that is genuinely crypto-native and pairs those rails with protection a buyer can check on-chain. That's what cbuy is building.

$33T
Total stablecoin transfer volume, 2025 (+72% YoY) — all transfers, not commerce
Artemis · Bloomberg
$18.3T
USDC transfer volume in 2025 (55% of that total)
Artemis
02 — what cbuy is

A marketplace with one switch the buyer will be able to see.

cbuy is a wholesome peer-to-peer marketplace for real things — bought, sold, or bartered. What separates it from both fiat incumbents and earlier crypto marketplaces is the structure: a protection floor with no separate price tag, and an optional settlement layer the buyer controls once it is live.

escrow off · today

Direct settlement

4.2069% fee

Payment goes straight from buyer to seller — fast and frictionless for trades the buyer is confident in. There is no recovery of funds if a trade goes wrong, and while escrow is off an admin's dispute ruling changes the order's status but moves no money. Encryption, new-seller verification, and dispute review still run underneath. The flat fee is not added to the amount the buyer sends; it is recorded but not yet collected on direct payments.

escrow on · not live yet

Protected settlement

4.2069% fee

Funds enter a single-use, per-order escrow address. The seller isn't paid until the buyer releases the funds or a dispute is ruled on. A dispute freezes the funds. An admin runs an AI-assisted review of the order evidence and executes the ruling when its confidence is high. The same flat fee policy applies.

Once escrow is live, the buyer chooses — at checkout, on every order paid in a supported coin. A seller can't opt a buyer out of protection. That single design decision is meant to keep the marketplace's median experience trustworthy.

03 — product & differentiators

The floor we are building.

On-chain escrow — built, not live yetBTC · LTC · ETH · Base · SOL
BTC & LTC use a 2-of-3 Taproot multisig address per order. ETH, Base, and SOL use a dedicated per-order escrow address. One order, one address — never a commingled pool. Release is a separate buyer action once the item arrives; marking an order received does not release the funds. In the current implementation the server generates and holds all of the escrow keys (all three for BTC and LTC), so custody is an open diligence item (see risk below). Stablecoin (USDC and USDT) escrow is coming soon.
Image verificationEVIDENCE LAYER
New sellers verify their listings before they go live, until their first buyer-confirmed sale. The check combines cbuy's own image-forensics and capture-mark code with a third-party vision model, and produces evidence that dispute review can draw on.
PricecheckerAGGREGATED PRICE APIS
A fair-trade pricing engine that aggregates official third-party price APIs, so buyers and barterers know what a thing is worth before they agree to it.
EncryptionAES-256-GCM
Direct messages, shipping and contact details, and seller wallet addresses are encrypted at rest with AES-256-GCM, each value under its own context-bound key derived from a master key. Escrow keys are encrypted at rest with the same cipher. Shipping and contact details are scrubbed on order completion. In production the server will not start without an encryption key configured, and with escrow on it will not start without the escrow key. Safety is never the paid tier.
Dispute reviewADMIN REVIEW
Today, contested orders go to an admin, who reviews the order record and any verification evidence; while escrow is off, a ruling updates the order's status and moves no money. For escrowed funds, once escrow is live, an admin runs an AI-assisted evidence review and executes its ruling.
Barter + shippingSHIPPO INTEGRATED
Native goods-for-goods barter alongside crypto purchases; a barter can include a cash top-up. Sellers plug in their own Shippo keys; carrier delivery-confirmation webhooks move an order to delivered. The buyer then marks it received and, as a separate step once escrow is live, releases the funds.

The differentiator isn't any single feature — it's the trust stack taken together: item verification, aggregated price data, on-chain payments (escrow to follow), and encryption as a default. Fiat incumbents don't offer crypto-native settlement; a crypto competitor would have to build the verification layer and the pricing stack itself.

04 — business model

One number.

4.2069%
fee policy · split 50/50 · not added to the buyer's payment on direct payments
13.6%
eBay · most categories, plus $0.30–0.40 per order
20%
Poshmark · sales over $15 (flat $2.95 below)
4.2069%
cbuy — flat rate (policy)

The fee policy is a fixed brand promise, not a pricing lever: one flat rate on every order except XMR, split 50/50 between buyer and seller by policy. On direct payments it is not added to the amount the buyer sends. It is recorded on each order but not yet collected on direct payments; collecting it on direct payments is planned. Against incumbents charging 13.6–20% of a sale, a sub-5% rate is both a growth wedge and a trust signal.

Revenue ideas (none of them products today, none of them gating safety): swag via culturebyuniversalyou.com, API licensing of the settlement and verification layer, and optional premium seller tooling. The through-line: monetize convenience and reach, never protection.

05 — market & timing

Two curves crossing.

cbuy sits at the intersection of trust-starved peer-to-peer resale and a fast-maturing crypto settlement layer — each of which is de-risking the other for the first time.

$2.9T
Stablecoin payments in 2025 — the base of Bloomberg Intelligence's forecast
Bloomberg Intelligence
$56.6T
Forecast: annual stablecoin payments by 2030 — a payments series, not the transfer volume above
Bloomberg Intelligence

Why now: the GENIUS Act (signed 2025-07-18) set a federal framework for U.S. payment stablecoins; in our view, spending power is shifting toward buyers who already use crypto, and resale is becoming a more common way to shop; and OpenBazaar's shutdown left the category without an established operator. The rails, the buyers, and the opening arrived at the same time.

06 — competitive landscape

The intersection looks open.

PlatformCrypto-nativeOn-chain escrowTake rateItem verification
eBaynono13.6% + $0.30–0.40 per ordersome categories
Poshmarknono20% over $15 (flat $2.95 below)select $500+ items
Craigslistnono—no
OpenBazaarwasyes, with a moderator0% (moderators set their own fee)no
cbuyyesbuilt, not live yet4.2069%*new sellers

*Flat on every order except XMR; the policy splits it 50/50 between buyer and seller. Recorded on each order, not yet collected on direct payments. Competitor figures are published U.S. information, and the table covers only the platforms compared here; it is not a survey of every marketplace. eBay's final value fee for most categories is 13.6% up to $7,500 per item (2.35% above), plus $0.30 per order of $10 or less and $0.40 above (ebay.com/help/selling/fees-credits-invoices/selling-fees); its Authenticity Guarantee covers some categories (ebay.com/authenticity-guarantee). Poshmark charges 20% on sales over $15 and a flat $2.95 below that (poshmark.com/fee_policy); Posh Authenticate covers select $500+ items (poshmark.com/posh_authenticate).

Incumbents own trust but charge 13.6–20% and can't offer crypto-native, verifiable settlement. The earlier crypto marketplace, OpenBazaar, offered moderator-based escrow on a peer-to-peer network that has since shut down. cbuy is aiming at an open quadrant: crypto-native settlement with escrow-backed protection once it is live, at a fraction of incumbent fees.

07 — status

Live today. Escrow is built, not live.

The platform is live on Vercel, with sensitive-data encryption, new-seller verification, the pricechecker, barter, and Shippo in production. Escrow is built but not live; its custody model is still to be settled.

08 — risk & how it's addressed

The honest column.

Regulatory / custody
Holding buyer funds can invoke money-transmitter / MSB obligations. In the current implementation the server generates and holds all of the escrow keys (all three for BTC and LTC), so custody and money-transmitter / compliance status are open diligence items for every escrow chain — BTC and LTC multisig included — and need a clear answer before scale. Flagged as the primary diligence item.
Fraud / bad actors
New-seller verification and admin dispute review raise the cost of fraud. Today there is no recovery of funds on direct payments, and an admin ruling moves no money; that gap can narrow only on orders protected by escrow, once it is live. Residual gap with escrow on: the empty-box scenario — addressed by evidence-based dispute review rather than a blanket returns policy.
Adoption / liquidity
Marketplaces are two-sided cold-start problems. The optional-escrow design lowers the barrier (protect when it matters), and crypto-native communities offer a warm initial audience.
Crypto volatility / UX
cbuy is multi-coin, with stablecoins supported. Sellers choose which coins they accept, so price movement between quote and payment remains a UX risk; stablecoin support reduces it but does not remove it.